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Philips unveils new smart toothbrush to help people brush better

MDBR Staff Writer Published 10 June 2016

Royal Philips has introduced a new toothbrush, which maps the user’s mouth and gives brushing tips.

brush

The Philips Sonicare FlexCare Platinum Connected utilizes smart sensor technology to help consumers find the areas of the mouth missed in their daily brushing activities.

The advanced toothbrush synchronizes with the Philips Sonicare app through Bluetooth to track brushing habits in real time.

It also offers a personalized 3D mouth-map to help coach consumers enhance their brushing technique.

The new smart sensor technology is said to offer personalized feedback on brushing habits constantly on its use.

The sensors will detect missed areas and suggest how to achieve better coverage, when brushing with too much pressure.

Philips health and wellness CEO Egbert van Acht said: "At Philips we're constantly exploring how we can create meaningful innovations within our oral healthcare portfolio to make people's lives better.

"The mouth is the gateway to the body and as increasingly sophisticated diagnostic technology is built into oral health devices, data captured could help identify wider health issues."

Philips oral healthcare global director of clinical dental scientific affairs Marilyn Ward said: "New innovations like Philips Sonicare FlexCare Platinum Connected, means that advice and guidance shared with patients are now easier to implement with coaching and real-time data supporting them as part of their daily routine."


Image: Philips' new FlexCare Platinum Connected toothbrush will allow consumers to identify the areas of the mouth missed in their routine brushing. Photo: courtesy of Koninklijke Philips N.V.